I spent 20 years in greenkeeping and absolutely loved it. Along the way I picked up a string of industry qualifications, finishing with an HNC.

It was during my HNC that I discovered something that had never been picked up when I was a kid (I didn't do well at school): I have dyscalculia (basically, I struggle with numbers). Suddenly a lot of the things that used to hold me back made sense. I'd always wanted to work for myself, so I left greenkeeping behind and started my own business. That was over a decade ago now.

Because of how my brain works, I tend to think differently than most people. I come at problems from a different angle, and that comes through in my videos.

This has helped me grow the Premier Lawns channel into one of the biggest lawn care education channels on YouTube, with viewers in more than 100 countries.

As the community grew, one question kept popping up under every video: "Where do I buy the products you use?" For a long time, the honest answer was, you can't. The best products were locked behind trade-only suppliers. So I decided to fix that.

I wanted to sell the right products, but more than that, I wanted people to understand why they work. That's why I created iGrow Carpet, with the iGrow Learning Hub sat right behind it.

My goal is to help you understand how a better lawn actually happens. It's the things you do day to day that get you the furthest. The products just help you get more out of it.

Just don't ask me too many number related questions.