I've always believed that lawn care shouldn't be complicated. But I also know exactly what it's like when something is explained in a way that just doesn't make sense to you.

When I left school at sixteen with zero qualifications, I struggled with numbers and writing for years. It wasn't until much later, when I went back to night classes to finally educate myself, that things clicked. I was studying for an HNC in Business, and no matter how hard I tried, the accounts just didn't make any sense to me. That's when I discovered I have dyscalculia. I found out that I don't lack ability; my brain just processes information differently to most people.

After more than thirty years of working with grass, I saw the exact same problem happening in lawn care. The industry is full of endless products, confusing jargon, and complicated instructions that leave people wondering what they're supposed to do.

So, I created iGrow Carpet to make it simpler.

I wanted to provide the professional-grade products I use and trust, reformulated so anyone can use them on their own lawn. But also explain exactly what to use, when to use it, and why it works. That's why the education side of iGrow Carpet is just as important to me as the products we sell.

Through my videos, I can show you what I'm doing and explain it in simple terms. My goal is to give you the confidence to look after your own lawn, and this way of doing things has helped thousands of people over the years.

Because I know firsthand that sometimes you don't need more complicated information. You just need someone to explain it in a way that makes sense.

Better products. Simple advice. Better lawns.

And for the record: despite my struggles with those business accounts years ago, I now run three successful, separate businesses.

Just don't ask me too many numbers-related questions.