What about you?
I’m Robbie, the founder of iGrow Carpet and the face behind the Premier Lawns YouTube channel. I started iGrow Carpet because I wanted to take the confusion out of lawn care. Too many fertilisers were packed with jargon and tricky instructions, and people were left guessing.My goal is simple: to give you products and a system that are clear, easy to follow, and deliver results you’ll actually see on your lawn. If you’ve ever watched me on YouTube, you’ll know I like to keep things straight to the point — and iGrow Carpet is built on that same approach.
When I first started sharing lawn care tips on YouTube, I never imagined how far it would reach.
Today, the Premier Lawns channel has over 100,000 subscribers, millions of views each year, and is watched in more than 100 countries worldwide — making it one of the largest lawn care channels in Europe.
That community shaped iGrow Carpet as much as my own experience did. People wanted clear, simple advice and products they could trust and that’s exactly what iGrow Carpet delivers.
It’s not just about fertiliser. It’s about giving you the confidence to care for your lawn, with the support of a community behind you.
With over 30 years of lawn care experience, my mission is simple: to help you understand your lawn and get the very best from it. Fertiliser is a big part of that, but the real results come when you know how to look after your grass properly. That’s why I put education first.
I only work with trusted suppliers to bring professional-quality products, and I back it up with clear, straight-talking advice the same way I do on YouTube. The goal is simple: to give you the knowledge, the tools, and the confidence to grow a lawn you can be proud ofThanks for subscribing!
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